since 2008

We asked AI what would be the features for a new collection of beanies and snoods for the next 2025-2026 winter season.
This is the answer:
"A minimal style beanie is a great choice. Clean, versatile, and timeless. Look for simple designs with no bold logos or patterns. Here are a few things to consider:
Color: Neutral tones like black, grey, navy, or beige tend to be the most versatile. A soft, muted tone will pair well with almost anything.
Design: Minimalist, functional design. Clean lines, no flashy logos, and usually in one or two subtle colors (like black, grey, or navy), offering the perfect balance of warmth, breathability and comfort without extra bulk or flashy logos.


Material: Lightweight, high-performance materials. Wool, merino wool, or a wool blend will be warm but not too bulky. Cashmere blends are also a great option for something softer and more luxurious.

Fit: Go for a snug, slim fit that hugs your head without being too tight. A cuffed style is common in minimal designs, but a slouchy beanie with a clean fold works too".

This is exactly what we do. Since 2008!


(In the photo our first ZERO beanie and snood, shot in Zürich, november 2008. Photo RUTH ERDT, art direction A.C.K.) Get your ZERO now!